Web Site Design
and Development
Jo Landers has been creating web sites since 1996, originally doing straight HTML coding in a text editor. Although now almost anyone can create working web pages using DreamWeaver, the ability to go in and tweak DreamWeaver generated code can make the difference between cumbersome pages with redundant or inappropriate tags and ones that load quickly and are found by search engines. People who have only used DreamWeaver and never dug in to the code often don't know how to do this, or don't realize it's possible to do things that are not part of the DreamWeaver-provided functions.
Jo Landers' background in content-rich catalog design translates well into creating web sites which contain large amounts of information or require a cohesive, easy to understand navigation system which lets users both know where they are in the site, and where the next place they want to go is. Her programming background provides an appreciation of and ability to use HTML, CSS and Javascript.
If you are looking for an animated site or an e-commerce solution, Jo Landers can act as a project manager, bringing together flash designers, php programmers or other specialists as needed. If you want a site with pages your staff can update without knowing HTML, Jo Landers can create the templates for a php-driven content management system (CMS) such as Drupal, Mambo, or PHP-Nuke. If your current hosting company doesn't provide support for these kinds of services or you want to consolidate vendors, Jo Landers provides web site hosting services.
A well designed web site with relevant content and clear navigation is almost de facto search-engine optimized. However, proper use of title tags, alt tags, choice of style and div tag names, site structure and HTML document names can make a big difference. Jo Landers can help with that, as well as marketing though paid advertising and keyword purchase on major search engines, and printed materials or promotional products that reinforce your web presence.
Related skills include file conversion from Microsoft Word, Excel, or your existing database and image editing and optimization using Photoshop.
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