Website Design Portfolio
Mark Art Printing sells anniversary invitations and related products. They have hundreds of products with multiple options, making ordering complex.
Updates were time consuming because every product on the original site had its own hard-coded HTML page, completely separate from the pricing database. There was no internal search, making it hard to locate products. The order system was unforgiving and difficult to use, and many customers dropped out partway through the process. Orders that were submitted frequently had errors, requiring follow-up with customers, and the ordering system didn't handle sales tax or correctly compute the final price based on the options selected.
The new site uses a few templates to generate most pages, and includes an internal search feature. Every page automatically creates unique information for search engines and a separate url so it can be bookmarked. I added a products description database and built an administration area for updates and order management.
The ordering system was completely redesigned. It is much easier to use, provides more comprehensive (but less intrusive) error checking, and allows customers to save their orders and finish on another day.
The search engines contained hundreds of references to pages which no longer existed. I created an .htaccess file which rewrites old urls to corresponding ones in the new site so page rankings would stay high, and a custom error page to gracefully handle pages which can not be redirected.
In the first month the new site was up, visitors were browsing twice as many pages and completing approximately three times more orders than they had during any month in the prior three years.